"MAMA" (Mnet ASIAN MUSIC AWARDS) announced its entry into the U.S. market.
On this day, Kim Hyun-soo, general manage of CJ ENM's music content division, said, "Until now, MAMA has been held mainly in Asia, including Hong Kong, Japan, Singapore, and Korea. With the expansion of K-pop influence, we are planning to expand the venue in the future and advance to the U.S., the world's No. 1 music award", he said.
Until now, MAMA has been an award ceremony held in Asia and consumed mainly by Asians. In the future, it will be reborn as the world's best K-pop awards ceremony with music fans around the world. In addition, we will continue to take on new challenges so that it can be a global K-pop awards ceremony enjoyed by people around the world by presenting various K-culture contents such as dramas and movies centered on music, he added.
This year's MAMA will be held as a face-to-face event at CJ ENM Content Studio on December 11. The concept is "MAKE SOME NOISE", which aims to convey the power of music to the world with a novelty that respects the value of difference and breaks prejudice.
sources : CJ ENM